Abbendum on the Exhibition at the Swiss Classic World 2015
At the end of last month, I have had an exhibition at the second holding of the "Swiss Classic World" in Lucerne from 30th till 31st May 2015. At this still young trade fair, the A-list of the Swiss vintage car scene met and filled the entire halls of the Lucerne Trade Fair with a high-value stock of classical cars and equipment parts.
Especially remarkable was the exhibition in Hall 4, that had additionally been provided this year, which was reserved for US-classics. Here, among others, chrome polished Cadillac- and Mercury models from the 1950s had an impressive tryst.
A well-made special exhibition was dedicated to the former Swiss racing driver Jo Siffert, in which besides extensive image- and text material also some single-seaters from his career were exhibited.
The well-done and charming mixture of trade fair with a huge bandwidth and fair for classic-insiders, could pride itself, according to the organiser, with 160 exhibitors and 7100 visitors, which amounts to a growth of 50 and 20% respectively, in comparison to the previous year.
Also, I could profit from the rise in visitors at my 4sqm stall in Hall 1. From numerous conversations with interested people, I received very positive feedback on my recent series "Brand Epochs – Automobiles", which has again added to my motivation to continue working on already existing concepts.
With a distance of around 700 km between Muenster and Lake Lucerne, Lucerne is nor really just around the corner, but it is always worth a journey, especially, because this time, as far as I think, I had a very promising idea for further developments of my repertoires – but more on that later on...
