Ferencz Olivier Exhibition at the Techno-Classica 2023

At the 33^rd holding of the "Techno-Classica Essen", the biggest classic-trade fair of the world, over 1.250 international exhibitors are presenting around the “Grugahalle“ the gold standard, ranging from classics on sale to contemporary automobile manufacturing and everything that lets a classics-lover´s pulse beat faster. 

From Wednesday, 12^th April till the trade fair´s closing on Sunday, 16^th April 2023, I have, just like last year, booked my stall in Hall 6, Stall Nr. 154 and will present my recent works and some classics from my repertoire on 60 sqm. 

For the first time, I will present my artistic engagement with the scientific study "Does an artistic representation of brand logos increase their effect on customers?", which was carried out at the "Westfälischen Wilhelm Universität Münster". While doing so, the "Institute for Translational Neurology of the University Clinic Muenster", under the supervision of Univ.-Prof. Prof. h.c. Dr. med. Heinz Wiendl and under my coagency, investigated the question, if the effects of a logo can be enhanced by artistic aspects. A very exciting topic with surprising results!