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Brands of an Epoch - Alfa-Romeo »

French car producer Pierre Alexandre Darracq sold his assembly plant 1909 in Milan´s suburb Portello to a local public limited company that had already been shareholder and which took the task upon itself to produce an entirely Italian car under the name of Società Anonima Lombarda Fabbrica Automobili in 1910. The abbreviation A.L.F.A. was chosen as the name for their first independent construction. The radiator grill of the model 24 HP showed a round badge with Milan´s coat of arms, the snake from the Visconti´s coat of arms and the surrounding lettering ALFA MILANO, seperated by two Savoyan knots, on blue ground. The name ROMEO was added later in 1915 when the engineer Nicola Romeo from Naples took over a majority of the shares.

Alfa-Romeo - Edition 2015

Brands of an Epoch - Alfa-Romeo

Brands of an Epoch - Alfa-Romeo
Mixed media on canvas
Measurements 1,7 x 2,0 m

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