Artwork for the Enterprise Group Aschendorff
My challenge as an artist is a very special artistic illustration of company logos, so that, figuratively speaking, a story is being told in order to effect an emotional occupation with the company´s values, philosophy, guiding principles and history.
Through a painting technique reminding of fresco-paintings in the Italian Renaissance, I try to create the logo as a cultural asset, as if it was a valuable find which has to be preserved.
Due to a relief-like surface structure with different materials like oil paint, fine marble powder, pigments, emulsions and beaten gold, the Corporate Identity receives an additional paradigm and a more stable perception. It increases the emotional trust in the company and makes it appear more valuable.
If then, next to the signet, additional image material in form of a collage as well as painted leitmotifs appear in this context, this can lead to a stronger identification with the company and it can appear more likeable.
Instead of just being printed on paper in promotion catalogues, these terms now seem as if they had been engraved in stone. They are supposed to again and again remind customers, co-workers and the company´s management of their special duty in their every-day actions.
On the occasion of the 250th anniversary, I was allowed to artistically refine the signet of the Enterprise Group Aschendorff, which was modified a few years ago, and deliver it during the official ceremony.
