Examples

Corporate Art is the art to turn a company´s identity into a unique creative statement. 

Art is communication, corporate communication. 

Corporate-Art makes the mental and sensual levels of a company, its traditions, its creations and its uniqueness in the past, present and future even more visible by artistic means. 

Corporate Art is the art of the brand 

In today´s globalised society, in which one update follows another in increasingly shorter intervals, it is necessary to set anchoring spots for attention. Corporate Art is the symbiosis between art and product or service. 

With the artistic design of company logos, the company philosophy and its history, I am offering a tool to companies with which they can present their company culture in a unique way. Art generates dynamics, creativity, wish for innovation and opens up new perspectives.

Art is more strongly focussed in companies when it comes to more radiance inwardly and outwardly. They discover art as a tool for the arrangement of their company culture and as a motor for future development. 

It is not the best product anymore that stands in the foreground of mere competition. It is increasingly about a direct communication with the target group. Here companies are required to develop new ways and concepts to address new customers. Because in the exploration of new technologies and new markets, it is the non-technological factors and new cultural skills that lead to more customer orientation, employee satisfaction and more successful products. 

Between the poles of “industrial mass-production / growing individualism“ my art develops its effectiveness for companies when it comes to generating attention, to distinguishing oneself from competitors and yielding additional benefits and surplus value. 

My Corporate Art positions companies more successfully within public attention, among customers and in markets. The company culture is the most important currency in competition. The evaluation time span for a company, and this has been proved by scientific investigations of my artworks, becomes longer. I do not improve the product, but the spectator gets more time to occupy himself more intensively with the company. 

The surplus value of Corporate Art contains most of all:

• Strengthening the brand identity and the company culture
• Visualisation of the corporate identity
• Promotion of teamwork, performance capability and production
• Sensitisation of perception and a stronger identification with the company
• Increased reputation
• Opening new markets
• Increased public awareness
• The brand is perceived as more likeable Marke
• Showing cultural responsibility
• Uniqueness

After a first contact with the customer, a personal appointment with the company is arranged. Here I get a first impression of the philosophy, history, the products and services and the goals of the company. During an inspection of the company, possible locations for the future artwork are selected. Picture size, date of delivery are roughly outlined. Afterwards, I receive brochures and further information material on the company which enables me to prepare myself more intensively for the next step.

After that, back in my workshop, 3 sketches are produced by me, which are then presented during a second meeting in the company headquarters. Here a decision is made on the future artwork, its motif, size, the budget and the date of delivery. Also a reuse of the artwork in form of copies, editions for branches etc. are presented on that occasion.

That depends on the size of the artwork, the motif and the order situation. My claim is that everything is hand-made – from framing the paintings to delivering them, everything is personally done by the artist. This is unique, but it defines my art and it is worldwide appreciated. This an individual work, from a first design until delivery, can be finished within 3 months. But there are also projects on which I have worked for up to 2 years.