Project Westfalen AG - Final Preparations

Next month, on 21^st March 2014, the delivery of the artwork "Westfalen AG" to the newly-designed company headquarters at the Industrieweg is supposed to take place. 

The family company, founded in 1923, with its headquarters in Muenster, celebrated its 90^th anniversary last year, on the occasion of which the have commissioned an artwork for the representative entry area. The four-storey building with its glassed fronts connects the 40 metres high administration building with the older building. In the 7 metres high lobby opening towards the street, my so far largest scale artwork is supposed to be installed. 

Measuring 3,82 x 3,82 m, the artwork for the traditional company posed a couple of challenges for me. 

For the artwork, I have adapted diverse company logos, from the launch of the  “Sauerstoffwerke AG“ on 11^th  October 1923 up to the introduction of the current brand logo in 2001. In my distinctive painting technique, I am thus showing the development of the company´s logo over the past 90 years whose integral part is the rising white horse, commemorates the coat of arms of the province Westphalia until today and which thus expresses the company´s connection with its region. 

Additionally, I have occupied myself with the refinement of liquid gas-bottles. The transformation of this common article of daily use here symbolises the company´s appreciation for a product that constitutes the foundation of the Westfalen AG´s success.